Prime Financial Asia Limited (“PFA”) was incorporated in Hong Kong in 2013. As a member of the Professional Insurance Brokers Association, PFA is a licensed professional broker in Hong Kong conducting both insurance and reinsurance brokerage businesses. 

Early 2014, PFA became a subsidiary of Action Holdings Financial Limited, which is a wholly owned subsidiary of China United Insurance Services (“CUIS”). CUIS is the second largest local insurance intermediary in Taiwan by revenue and a top ten professional insurance intermediary in Mainland China by individual life insurance revenue. With over 40 years combined in insurance intermediary experience, CUIS and its subsidiaries have close relations with both its clients and the markets that they operate.